Healthcare Marketing Impact Awards
Gold award for Video campaign
Supplier/Vendor/Pharma, Columbus , OH
A Simple Plan
Eli Lilly & Co.
Eli Lilly wanted to engage physicians on its injectable diabetes medication. Research suggested that a barrier to getting patients started on an injectable therapy was misperception about the time, effort and training to get started. Eli Lilly's video campaign targeted clinicians who worked with these patients. It relied on a series of short, concise videos that could be accessed by clinicians anywhere, anytime.