Healthcare Marketing Impact Awards - 2018

Campaign:
Delivering Dignity

Client:
Hollister

Hollister's campaign targeted purchasers of ostomy products, particularly nurses in emerging markets. The marketing approach sought to dissuade clinicians from the notion they could only afford to buy less-expensive ostomy supplies. Hollister sought to educate clinicians on how they wouldn't have to compromise care for cost.

Client Location:
Libertyville, Ill.