Healthcare Marketing Impact Awards
Gold award for Print campaign
Concentric Health Experience
Supplier/Vendor/Pharma, New York City , NY
With the erectile dysfunction market dominated by a couple of players, Mist Pharmaceuticals faced a challenge in getting attention for its Stendra brand. As Cialis and Viagra looked to pull back on some advertising, Mist launched its innovative campaign, which was designed to increase brand awareness among physicians and influence them to prescribe Stendra for their patients with ED, as well as motivate the Stendra sales force. The High-5 campaign resulted in a 63% increase in physician requests for samples.