Healthcare Marketing Impact Awards
Gold award for Integrated campaign
Concentric Health Experience
Supplier/Vendor/Pharma, New York City , NY
Between 10% and 20% of women suffer from postpartum depression following childbirth. Sage Therapeutics, a biopharmaceutical company, sought to create an unbranded disease awareness campaign that would highlight the stigma women face when suffering from PPD. The launch took place during the 2017 American College of Obstetricians and Gynecologists conference. Since then, "Silence Sucks" has helped spur a national conversation about PPD on social media and in news outlets. The "Silence Sucks" educational website saw a more than 1,000% increase in traffic during the launch month. Nearly half of those visitors viewed the symptoms page and spent 35% more time on this page alone-demonstrating the campaign's critical role in helping the world recognize and understand PPD from the start.