Healthcare Marketing Impact Awards - 2018

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Silver award for Social Media campaign

The Christ Hospital Health Network

Provider/Insurer, Cincinnati , OH

Campaign:
Nursing Recognition: #LikeaNurse

Client:
The Christ Hospital Health Network

The Christ Hospital Health Network wanted to pay tribute to its nursing staff and build great recognition for nursing in general. The #LikeaNurse borrows from Always' "Like a Girl" campaign from a few years ago. The social media effort emphasized such phrases as "Saving lives like a nurse," and "Running codes like a nurse." It resulted in more than 4,000 likes and retweets and an accompanying video was viewed more than 24,000 times.

Client Location:
Cincinnati