Healthcare Marketing Impact Awards
Bronze award for Integrated campaign
Advocacy, Harrisburg , PA
Healthy Me PA: Digital Advocacy Community
The Hospital & Healthsystem Association of Pennsylvania
The Hospital & Healthsystem Association of Pennsylvania in May 2016 launched Healthy Me PA, a digital grassroots community of advocates that the association uses to lobby lawmakers on key healthcare issues. In September 2016, the community had 35,000 members across all digital channels. By February 2017, that number reached 100,000. Those members were actively involved over the past year in pushing lawmakers to adopt legislation that would boost telemedicine services across the state.