Healthcare Marketing Impact Awards - 2018

Campaign:
Quietly Healing: A Preemie's Start

Client:
California Hospital Association

The California Hospital Association's "Quietly Healing: A Preemie's Start" is a multimedia campaign that builds on previous efforts highlighting the work of member hospitals. The CHA partnered with Loma Linda University Children's Hospital in this series during Prematurity Awareness Month. The overall approach focused on capturing a family's whole story and the work being done by Loma Linda staff. "Quietly Healing" was distributed by email and social media. More than 5,000 individuals visited either one or multiple chapters in the story and 65% of those who started watching the videos on the individual chapter pages watched the complete video.

Client Location:
Sacramento, Calif.