Healthcare Marketing Impact Awards
Silver award for Integrated campaign
Supplier/Vendor/Pharma, Seattle , WA
The power of you. Multiplied.
Nuance Healthcare has a broad reach, with its solutions being used in 86% of hospitals in the U.S. and 10,000 worldwide, but it still suffers from a broad lack of product awareness among clinicians and the C-suite. The marketing campaign set out to extend Nuance's recognition beyond its well-known Dragon platform. During the first quarter of 2018, the campaign spurred a 33% increase to Nuance's website.