Healthcare Marketing Impact Awards - 2018

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Silver award for Integrated campaign

BlackWing Creative

Supplier/Vendor/Pharma, Seattle , WA

Campaign:
The power of you. Multiplied.

Client:
Nuance Healthcare

Nuance Healthcare has a broad reach, with its solutions being used in 86% of hospitals in the U.S. and 10,000 worldwide, but it still suffers from a broad lack of product awareness among clinicians and the C-suite. The marketing campaign set out to extend Nuance's recognition beyond its well-known Dragon platform. During the first quarter of 2018, the campaign spurred a 33% increase to Nuance's website.

Client Location:
Burlington, Mass.