Healthcare Marketing Impact Awards - 2018

Campaign:
#MyEpilepsyHero Campaign 2.0

Client:
Sunovion Pharmaceuticals

In 2016, Sunovion Pharmaceuticals sought input from the epilepsy community on a variety of topics. From that effort, it launched the #MyEpilepsyHero effort, using Greg Grunberg, whose son has epilepsy, and Phil Gattone, CEO of the Epilepsy Foundation. The #MyEpilepsyHero campaign ran on a Facebook group page, and paid media posts supported efforts on both the Sunovion Facebook and Twitter pages. Individuals posted their own heroes through pictures, videos and memes. It resulted in more than 8,300 hashtag mentions and more than 10 million impressions.

Client Location:
Marlborough, Mass.