Gold - Integrated
The Cura Foundation's Unite To Cure, the 4th International Vatican Conference
The Cura Foundation
In April, the Cura Foundation, a nonsectarian, nonpartisan, global health organization, held its bi-annual conference, "Unite to Cure," in the Vatican. The organization's mission: "To improve human health and increase quality of life, globally." The marketing approach was to create a "Unite to Cure" interview room where experts and others would be interviewed by Meredith Vieira or Dr. Max Gomez. The campaign shared more than 3,000 stories reaching nearly 2.8 billion people. Coverage included streaming a public service announcement from musician Peter Gabriel and clips of Katy Perry and Orlando Bloom. From April 15 to May 11, there were 9,598 posts from 7,994 users on social media mentioning #UniteToCure.
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