Top 25 Emerging Leaders
Omri Shor, 37
When Omri Shor's diabetic father accidentally took a double dose of his medication five years ago and had to be taken to the hospital, Shor and his brother were worried, but they also saw an opportunity.
"We started to think about how people manage their medication and decided that the right tools didn't really exist," Shor said. "We looked at all the different medication management tools on the market and saw an opening for personalization."
"It almost brought us to tears to hear that Medisafe was the solution that saved her," Shor said. "Seeing how we help patients better manage their healthcare and improve their outcomes is such a motivating factor for me and my team. We understand the value we are bringing to their lives."
"It almost brought us to tears to hear that Medisafe was the solution that saved her."
Thus, Medisafe was born. Medisafe is a cloud-based medication management platform designed to understand a patient's personal causes of non-adherence and use that information to create better patient engagement and improve medication adherence.
The app has nearly 4 million patients and caregiver users recording over 600 million medication doses taken correctly and scores 4.5 out of 5 stars in Apple's App Store. But for Shor, the experience has been far more than just the numbers.
"One of the beautiful things about the company is that we are very exposed to the patient side. We have millions of happy users and their stories are truly exciting," he said.
One user story really sticks out for Shor. A woman got a notification through the app that her mother hadn't taken her medication. When the daughter called her mom and didn't get an answer, she dialed the paramedics who discovered that her mother had suffered a stroke. The notification and timing allowed the paramedics to revive her and save her life.