Healthcare Marketing Impact Awards
Gold award for Audio campaign
Provider/Insurer, Seattle , WA
We Treat Cancer with People
Cedars-Sinai is one of the leading hospitals in Los Angeles, but is often overlooked when it comes to cancer care. The challenge was to build awareness for cancer services within a very competitive landscape, including specialty hospitals. The hospital's first-ever cancer campaign sought to link humanity and compassion with clinical expertise. Cedars-Sinai sought a 26% increase in cancer referrals since the launch of the campaign and an increase in conversion to scheduled appointments.
Listen to the audio: