Healthcare Marketing Impact Awards - 2017

Campaign:
We Treat Cancer with People

Client:
Cedars-Sinai

Cedars-Sinai is one of the leading hospitals in Los Angeles, but is often overlooked when it comes to cancer care. The challenge was to build awareness for cancer services within a very competitive landscape, including specialty hospitals. The hospital's first-ever cancer campaign sought to link humanity and compassion with clinical expertise. Cedars-Sinai sought a 26% increase in cancer referrals since the launch of the campaign and an increase in conversion to scheduled appointments.

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Client Location:
Los Angeles