Healthcare Marketing Impact Awards
Gold award for Website campaign
Supplier/Vendor/Pharma, Minneapolis , MN
Veran Medical Technologies
Early detection of lung cancer means everything, but the technological limitations of traditional bronchoscopy make it nearly impossible to get a definitive diagnosis the first time. Veran Medical needed to prove that its new SPiN System could help pulmonologists get the answers they needed. The campaign relied on a variety of materials, spanning print and digital, to help Veran tell the SPiN System story. The new website is more streamlined, organized and easy to navigate. It transformed Veran's brand to build credibility among investors and pulmonologists.