Healthcare Marketing Impact Awards
Bronze award for Integrated campaign
Advocacy, Minneapolis , MN
Camp Heartland was created in 1993 as a camp for kids affected by HIV/AIDS. In 1996, the organization rebranded as One Heartland and expanded its focus to also help youth facing intolerance, social isolation and serious health challenges. More than 20 years later, One Heartland still struggles with its identity. Between a confusing brand and an unwieldy website, the organization wasn't connecting with donors, volunteers or, most importantly, the children and families who needed it most. The campaign was developed to create a new brand identity, a user-friendly website and engaging marketing materials.