Healthcare Marketing Impact Awards - 2017

Campaign:
Smokeless Doesn't Mean Harmless

Client:
U.S. Food and Drug Administration

The Center for Tobacco Products in 2016 launched its first campaign about smokeless tobacco. The center, part of the U.S. Food and Drug Administration, targeted those most vulnerable to initiation of use: rural, white male youth. The goals were to educate people about the dangers of smokeless tobacco use and encourage them to rethink their relationship with the product. Facebook posts were displayed on the news feed for the target audience a total of 12.6 million times. Additionally, total engagement (including likes, comments, shares and video views) amounted to more than 66,000. Twitter engagement was also high.

Client Location:
Washington, D.C.