Healthcare Marketing Impact Awards
Gold award for Print campaign
Supplier/Vendor/Pharma, New York City , NY
Protect the Pill, Protect the People
Prescription drug abuse continues to be a significant problem. While opioids have dominated headlines, stimulants also contribute to the epidemic. Manufacturers of these drugs play an important role in detering abuse by stopping it at the source. The 'Protect the Pill, Protect the People" campaign focuses on the importance of abuse-deterrent formulations, targeting lesser-known stimulant abuse through the lens of loss.