Healthcare Marketing Impact Awards
Gold award for Video campaign
Supplier/Vendor/Pharma, Warrensville Heights , OH
Dexcom makes wearable technology that enables patients to continuously monitor their blood glucose levels. Dexcom wanted to show how pricking less could bring peace of mind to those with Type 1 diabetes and help them thrive in their daily lives. The video campaign ran on Facebook and reached nearly 550,000 people over four months and drove close to 9,000 visits to the website with a 2% conversion rate for lead form submissions. The video also drove significant engagement for reactions, comments and shares on Facebook.