Healthcare Marketing Impact Awards
Bronze award for Integrated campaign
Jessica Lanier Walden
Provider/Insurer, Macon , GA
Unmasking Mental Illness
River Edge Behavioral Health
River Edge Behavioral health sought to bring more awareness to a problem that impacts 1 in 5 Americans. Using prominent public officials, a multi-media public awareness campaign was created that aimed to de-stigmatize mental illness. During the campaign period, River Edge centralized scheduling fielded 25,356 calls. River Edge crisis services fielded nearly 2,700 calls. Both of these are a significant volume that spiked each time the PSA videos ran on television.