Healthcare Marketing Impact Awards - 2017

Campaign:
Driven2SaveLives

Client:
Indiana Donor Network

The Indiana Donor Network is one of 58 organ procurement organizations nationwide designated by the federal government. The donation and transplantation community needs to reach audiences that skew male at the ages of 45-65, so the group targeted the motorsport audience. Driven2SaveLives ties the memories of two of the sport's most beloved drivers--the late Bryan Clauson and the late Justin Wilson--to the donation process in an effort to begin changing minds and opinions and get more people to become registered donors.

Client Location:
Indianapolis