Healthcare Marketing Impact Awards - 2017

Campaign:
Change the Play "Kids Club"

Client:
Riley Children's at Indiana University Health

In an effort to improve the health and well-being of children throughout Indiana, Riley at IU Health, in partnership with Indianapolis Colts quarterback Andrew Luck, established the Change the Play initiative. Change the Play works to directly impact activity and nutrition choices. Change the Play was also an avenue to communicate that Riley at IU Health is dedicated to providing care for all kids, both the sick and the well. Between May 2016 and March 2017, nearly 2,000 new members joined the Kids Club.

Client Location:
Indianapolis