Healthcare Marketing Impact Awards
Bronze award for Direct Mail campaign
Provider/Insurer, New York City , NY
Montefiore Health System
Montefiore Health System's annual gala draws a large crowd every year. This year's goal was to increase attendance while raising awareness and funds to support the Montefiore Medical Center. The campaign was intended to highlight the significance of the gala. Montefiore raised over $2.2 million in donations to help support the departments of physical medicine and rehabilitation and orthopedic surgery.