Healthcare Marketing Impact Awards
Bronze award for Audio campaign
Provider/Insurer, Cincinnati , OH
Musculoskeletal Radio Spots
The Christ Hospital Health Network
The healthcare landscape in the Greater Cincinnati region is highly competitive, particularly in orthopedics and sports medicine. Nonetheless, few in the market had effectively targeted the young adult athlete population. This campaign was designed to speak to that audience, increasing awareness of orthopedic and sports medicine in adults age 25-45. The Christ Hospital Health Network saw a 33% increase in online appointment requests for March and April compared to the average of the prior two months, representing a statistically significant increase.
Listen to the audio: