Healthcare Marketing Impact Awards
Bronze award for Website campaign
Brown Parker & DeMarinis Advertising
Provider/Insurer, Boca Raton , FL
HCA Midwest Health
HCA Midwest Health wanted to make it easier for healthcare professionals, patients and their families to navigate the healthcare system. Turn4TheBetter.com, pushed live at the beginning of August 2016, increased site traffic by 1,075%. Compared with September, October site traffic increased by 45% and average time on page rose by 7 seconds. In November alone, 722 sessions were driven from users typing in the site URL themselves. Overall, results show that there are more than 10,000 visitors to the site each month at its peak. The site brought content and newsroom functionality to a hospital network site.
Kansas City, Mo.