Healthcare Marketing Impact Awards - 2017

Campaign:
Healthier Insurance

Client:
CareConnect Insurance Co.

Created in 2013 by Northwell Health, CareConnect was the first provider-owned commercial plan in the state of New York. The company marketed to three core targets: small-business decision-makers, small-business employees and people in the individual market. CareConnect was a virtually unknown brand in a highly competitive category, competing against well-entrenched national competitors with considerably more resources and well-established brand positions. Its challenge now is to continue to increase membership by an ambitious 20% by getting people to consider switching from their current health insurance provider.

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Client Location:
East Hills, N.Y.