100 Most Influential People in Healthcare
Scott Serota, 60
President and CEO, Blue Cross and Blue Shield Association
- Compensation: $5,583,685 - according to 2014 IRS Form 990
- Years on list: 12
With the nation battling an opioid abuse epidemic, Serota and his team decided this year to throw the resources of the association's member groups at the problem. The organization's 36 independent, community-based and locally operated Blue Cross and Blue Shield plans are collectively devising strategies to deal with the problem. One example is the launch of the Prescription Pain Medication Safety Program, which involves collaboration among medical professionals, pharmacists and patients to reduce the over-prescribing of painkillers. The association also has committed to using its advanced data capabilities to take a deeper look at the prevalence of opioid addiction. Serota has led the Blues association since 2000.