Healthcare Marketing Impact Awards
Gold award for Direct Mail campaign
The WilMark Group
Supplier/Vendor/Pharma, New York , NY
"The Black Box"
Comprehensive Pharmacy Services
Comprehensive Pharmacy Services is one of the nation's largest providers of pharmacy services to hospitals and other healthcare organizations. The WilMark Group created a three-part direct mail series targeting hospital executives to garner attention, offer more information about the company's services and secure follow-up meetings by driving target audiences to a digitally integrated "black box" microsite. The Black Box story is about opportunities not yet seen or realized--savings, quality care and risk management.