Healthcare Marketing Impact Awards
Gold award for Social Media campaign
Provider/Insurer, Denver , CO
With February being American Heart Month, Centura Health wanted to use the opportunity to talk to Denver-area residents about heart disease prevention and also raise awareness of the system's cardiology services. "Cardiac Crooners" was a twist on its previous Centura Pioneer campaign--featuring a man from the 1800s who could explain complex medical terminology and technology in layman's terms. This time, it was a pioneer-inspired band in frontier garb, singing classic tunes with original lyrics about heart health.