Healthcare Marketing Impact Awards
Gold award for Website campaign
Provider/Insurer, Alexandria , VA
CareConnect is a New York-based health insurance company was founded in 2013 by Northwell Health, formerly North Shore-LIJ Health System. As a relative newcomer in the insurance market, CareConnect needed to redesign its web presence for the 2015-16 open-enrollment period. The primary challenge was communicating the advantages of CareConnect in an interesting, meaningful way. Key to doing so was offering a user-friendly site to drive sign-ups and make it easy for prospective customers to shop.