Healthcare Marketing Impact Awards
Gold award for Video campaign
J. Walter Thompson
Provider/Insurer, New York , NY
"Birth of a New Health System"
The primary goal of the campaign was to mark the birth of a new healthcare system, the rebranding of New York's North Shore-LIJ Health System into Northwell Health. The approach chosen to tell that story was a video documenting another birth, one of the first babies of New Year's Day 2016 in the New York City area. The video features the arrival of Austin Joseph Sparacio, born 36 seconds after midnight at Long Island Jewish Medical Center.