Healthcare Marketing Impact Awards
Gold award for Audio campaign
Hospice of Health First
Provider/Insurer, Melbourne , FL
"Because Everyone's Journey Matters"
Through the campaign "Because Everyone's Journey Matters," Hospice of Health First, one of four providers of hospice services in Brevard County, Fla., sought to increase awareness of the services offered in the market. The target audience was area residents as well as the provider community. In addition to the radio ads, the campaign included print ads, billboards, bus wraps and online outreach.
Listen to the audio: