Healthcare Marketing Impact Awards
Gold award for Digital campaign
Hospice by the Bay
Provider/Insurer, Larkspur , CA
TMI is Good'
Talking about end-of-life is a difficult conversation, so it's something that doesn't happen often enough. The primary goal of this campaign was to help "start the conversation" by raising awareness around pre-planning end-of-life wishes. It aimed to grab people's attention through a light-hearted approach, encouraging them to think and talk about their wishes and share those thoughts with those who need to know most.