Healthcare Marketing Impact Awards
Gold award for Print campaign
Provider/Insurer, San Francisco , CA
"Kaiser Cherry Creek"
Kaiser Permanente Colorado
While the Kaiser Permanente brand is well established in Colorado, some consumers still had questions about the quality of its health plans. Through a partnership with the Cherry Creek Shopping Center in Denver, Hero Marketing and Kaiser devised a campaign to promote healthy living and at the same time raise awareness of Kaiser's health plan coverage. The campaign included creative activities and signs throughout the mall, sporting lines like "Less sick time. More play time."