Healthcare Marketing Impact Awards
Gold award for Video campaign
Advocacy, New York , NY
Dystrophic Epidermolysis Bullosa Research Association of America (Debra of America)
Epidermolysis bullosa is a genetic connective tissue condition affecting 1 in 20,000 births and causes the skin to be extremely fragile. Children born with this condition are covered head to toe in sores and live in extreme pain. This campaign aimed to raise awareness of the condition, since it's as common as ALS and cystic fibrosis but remains "the worst disease you've never heard of."