Healthcare Marketing Impact Awards
Gold award for Print campaign
Supplier/Vendor/Pharma, New York , NY
"Breo Asthma 'Puzzle' "
Some 26 million U.S. adults suffer from asthma, a number that continues to grow. Studies have shown that people with poorly controlled asthma are at an increased risk of visiting an emergency room or being hospitalized. The "Puzzle" campaign for GlaxoSmithKline, maker of asthma treatment Breo, simply asks: "Is there a piece missing from your asthma treatment?"
Research Triangle Park, N.C.