Healthcare Marketing Impact Awards
Gold award for Digital campaign
Supplier/Vendor/Pharma, Chicago , IL
Hemophilia A is a rare genetic bleeding disorder that reduces the body's ability to form blood clots. It primarily affects men, with most diagnosed at birth. Without proper treatment, small cuts and bruises can lead to life-threatening injuries, so the 15,000 men in the U.S. afflicted with the disorder face limitations on sports and other high-impact activities. The campaign, using short videos, is designed to show how treatment with Biogen's Eloctate can make a difference in their lives.