Healthcare Marketing Impact Awards
Gold award for Social Media campaign
Craft & Commerce
Advocacy, New York , NY
"AssessYourRisk: Too Important to 'Go Viral' "
AssessYourRisk is a digital quiz created for millennial women. In just five minutes, it examines a woman's individual health history, her family health history and lifestyle factors to determine a personalized baseline risk for breast and ovarian cancer, along with tangible actions that can lower risk. The campaign for the advocacy organization Bright Pink used a series of Facebook ads to increase the reach of its awareness efforts.