Healthcare Marketing Impact Awards - 2016

Campaign:
"AssessYourRisk: Too Important to 'Go Viral' "

Client:
Bright Pink

AssessYourRisk is a digital quiz created for millennial women. In just five minutes, it examines a woman's individual health history, her family health history and lifestyle factors to determine a personalized baseline risk for breast and ovarian cancer, along with tangible actions that can lower risk. The campaign for the advocacy organization Bright Pink used a series of Facebook ads to increase the reach of its awareness efforts.

Client Location:
Chicago