Healthcare Marketing Impact Awards
Gold award for Integrated campaign
Supplier/Vendor/Pharma, Hollywood , CA
"CNN Films presents 'I'll Be Me' "
Eli Lilly & Co.
The primary mission of the campaign, sponsored by Eli Lilly & Co., was to spread awareness of the importance of early detection of Alzheimer's disease. The featured component was a film documenting singer Glen Campbell's battle with the disease, from his diagnosis in 2009 through his Goodbye Tour. Campbell's family agreed to share their own journey with the disease in the hope of both boosting awareness and combating the stigma that often follows the diagnosis.