Healthcare Marketing Impact Awards
Gold award for Direct Mail campaign
Provider/Insurer, Denver , CO
"The Human Harmonic Project"
University of Colorado Hospital
The campaign's goal was to help maintain awareness among physicians of the top quality rankings held by the University of Colorado Hospital. The "Human Harmonic Project" played on humans' innate sense of curiosity, using a musical composition based on measurable data from the human body (e.g., brainwaves, heart beat, DNA sequences), all of which would correspond with specific instruments, musical notes, tones and/or pitches. The direct-mail piece was sent to physicians across the country (they're the ones who offer input for ratings of top hospitals), enticing them with a description of the musical track and directing them to a landing page.