Healthcare Marketing Impact Awards - 2015
Gold award for Patient Education campaign
Targetbase
Supplier/Vendor/Pharma
Campaign:
"The Us in Lupus"
Client:
GlaxoSmithKline
The "Us in Lupus Program," through more comprehensive information-sharing, is intended to teach patients how to have focused and more effective conversations with their rheumatologist at every appointment, which will ultimately improve self-advocacy and patient care.
Client Location:
Research Triangle Park, N.C.