Healthcare Marketing Impact Awards
Gold award for Patient Education campaign
Advocacy, New York , NY
"Partners in Parkinson's"
Michael J. Fox Foundation
The foundation partnered with global biopharma company AbbVie to develop and launch a new health initiative--"Partners in Parkinson's"--offering support and education to help patients better manage the disease through optimized care and engagement in research. The campaign sought to bridge gaps in knowledge, drive patients and caregivers to the new resources, and help the 1 million U.S. Parkinson's patients seek specialized care and participate in clinical trials.