Healthcare Marketing Impact Awards
Gold award for Video campaign
Pereira and O'Dell
Provider/Insurer, New York , NY
"More Science, Less Fear"
Memorial Sloan Kettering Cancer Center
"More Science. Less Fear." has a singular focus--cancer--and aims to illustrate the impact of Memorial Sloan Kettering's community of more than 13,000 caregivers and scientists. Gone are somber patient testimonials, replaced by words and uplifting elements that address the fears surrounding cancer while highlighting advancements in care and research.