Healthcare Marketing Impact Awards
Gold award for Digital campaign
Supplier/Vendor/Pharma, New York , NY
"RunPee" movie app sponsorship for Myrbetriq
Astellas Pharma U.S.
The drug Myrbetriq helps reduce side effects from over-active bladder disorder. Astellas partnered with the makers of the RunPee app to create the "don't miss a moment" initiative. The app identifies the best time during a particular movie to use the restroom while not missing key plot points.