Healthcare Marketing Impact Awards
Gold award for Integrated campaign
Provider/Insurer, Minneapolis , MN
"75 Days/75 Ways"
Wellmark Blue Cross and Blue Shield
"75 Days/75Ways" marked Wellmark's 75th anniversary in 2014. The challenge was to create an anniversary celebration that wasn't cheesy and self-serving, but one that could galvanize the organization, thanking the communities Wellmark serves and reinforcing the brand's commitment to health and wellness. The celebration would last 75 days, with 75 different ways to promote healthier living.
Des Moines, Iowa