Healthcare Marketing Impact Awards
Gold award for Social Media campaign
Supplier/Vendor/Pharma, Baltimore , MD
"Nexium: Connecting to Patients Through a Branded Social Community"
Efforts focused on building a branded social community targeting women suffering from gastroesophageal reflux disease, or GERD. The maker of Nexium sought to offer patients a unique place to share their experiences or get information tailored to their specific issues, such as discussing frustrations over symptoms, limited food choices and insurance coverage.