Healthcare Marketing Impact Awards - 2015
Gold award for Video campaign
Duncan/Channon
Advocacy, San Francisco , CA
Campaign:
"Wake Up"
Client:
California Tobacco Control Program
Titled "Wake Up," the video aims to increase Californians' awareness of the potential dangers of e-cigarettes in an environment where "vaping" has been catching on rapidly. The strategy was three-tiered: go where people gather, where e-cigarettes were already present and then move people from talk to action.
Client Location:
Sacramento, Calif.