Healthcare Marketing Impact Awards - 2015
Gold award for Integrated campaign
Duncan/Channon
Advocacy, San Francisco , CA
Campaign:
"Wake Up"
Client:
California Tobacco Control Program
Titled "Wake Up," the ads aim to increase Californians' awareness of the potential dangers of e-cigarettes in an environment where "vaping" has been catching on rapidly. The messages were presented in print, video, billboards and online as well as through innovations such as interactive bus shelter displays.
Client Location:
Sacramento, Calif.