Healthcare Marketing Impact Awards
Gold award for Community Outreach campaign
Provider/Insurer, Dallas , TX
"Texas Health Resources--Ebola"
Texas Health Presbyterian Hospital
"Texas Health Resources--Ebola" spotlights the events after the first patient in U.S. was diagnosed with Ebola at a Texas Health Resources hospital in Dallas in September 2014, and how nurses at the hospital worked to counter negative information about their organization. The nurses used social media to tell their side of the story and created the rallying cry/hashtag #PresbyProud to spread the word.