Healthcare Marketing Impact Awards
Gold award for Social Media campaign
Blue State Digital
Advocacy, New York , NY
"The American Doctor Shortage"
Association of American Medical Colleges
The AAMC, which represents medical schools, teaching hospitals and academic societies, sought to build a grass-roots advocacy community around issues that matter to future doctors and the academic medicine community—notably support for graduate medical education. The multichannel communications program aims to engage and expand this new community.