Healthcare Marketing Impact Awards
Gold award for Social Media campaign
Baylor Scott and White
Provider/Insurer, Dallas , TX
"#HeartTXLive: Baylor Scott & White Health Executives' First Live Tweet of a Heart Transplant." While other hospitals have performed 'Twitter surgeries,' none had taken the risk of covering such a complicated procedure as a heart transplant—an organ transplant from a deceased donor—live on social media.