Healthcare Marketing Impact Awards - 2015
Gold award for Integrated campaign
AbelsonTaylor
Supplier/Vendor/Pharma, Chicago , IL
Campaign:
"Rev the Fev" for Symbicort
Client:
AstraZeneca Pharmaceuticals
"Rev the Fev" plays off the term FEV1, which is the sentinel measurement for breathing in patients battling chronic obstructive pulmonary disease and asthma. The simple title had a powerful meaning to patients: better breathing, fast with the drug Symbicort.
Client Location:
Wilmington, Del.