Healthcare Marketing Impact Awards
Gold award for Integrated campaign
Supplier/Vendor/Pharma, Chicago , IL
"Rev the Fev" for Symbicort
"Rev the Fev" plays off the term FEV1, which is the sentinel measurement for breathing in patients battling chronic obstructive pulmonary disease and asthma. The simple title had a powerful meaning to patients: better breathing, fast with the drug Symbicort.